Many consumers, varying in ages, have been going wild over mystery-colored squishy dumplings with smiley faces on them. This toy has taken social media by storm; filling thousands of peoples feeds with them. 

These dumplings originated from RMS (Really Magical Stuff) USA in 2025. Influencers among social media platforms shared their reactions to getting different colors or even the rare glitter dumpling. They’re sold at various stores including Walmart, Five Below, Amazon, and Target. They are sold as blind boxes in plastic bamboo steamers, and you are unaware of the color you’ll get. 

As seen in the photo above, Bergeron’s collection only has one glitter dumpling, and the rest are solid colors. She bought three, hoping to get a glitter but instead she got three purple.  

Seeing the chance of getting a glitter one increased the appeal to many, making sales soar. People would buy this toy just in hopes of getting the glitter dumpling. The unboxing videos were the main factor of the rise of the toys. Creators would edit their videos to be “foreshadowing” the color they got. 

According to Five Below manager, Will Jackowski, “customers will be lined up at 9 a.m., before the store opens at 10:00am”, just to get a chance to buy a dumpling. The location he works at even started holding them behind the counter shortly after releasing them to reduce theft. They also have been limiting each customer to five dumplings per person. Social media posts make the lines even worse with people posting that their location restocked, causing chaos to swarm in.  

When Megan Bergeron ‘27, a junior at Patriot High School, was asked if she bought her dumplings in store, she stated that she went at around 10 a.m. and waited for approximately 10 minutes.

When Jackowski was asked about the wait time, he said “There was a line that went to the Barnes & Noble store and then when they came inside, it was all the way to the back of the store. But that was like the worst line.”

While Target’s retail price for the dumplings is $5, people are reselling them for $15-25, depending on the rarity and condition. Many are too impatient to wait for restocks or in line, so they resort to buying it online through Depop or eBay for triple the retail price. One listing even has its price as high as $35, compared to in-store prices being $30 cheaper. 

Because this toy is similar to others on the market, people speculate that there will be a decline in interest in the next few months unless RMS comes up with a new aspect of the toy.  

While conducting my interview with Jackowski, he revealed that RMS is having an event soon and that they will make a post about it soon.